Christmas Catalog Countdown - 12/24/06
Well, here we are. It's Christmas Eve. Man, this
countdown, not to mention entire Christmas season, really flew by. Hopefully, this last entry won't disappoint.
I was 12
years old for the Christmas of 1991, so the tops you see above you were aimed
right at my demographic. Oh boy, is looking at them ever a time warp! That's not
necessarily a good thing, because I've yet to meet anyone who's said that middle
school was one of the highlights of their life. Still, even with some
not-so-good recollections from that era , I can't help but chuckle at some of
the memories, and this catalog page is ripe for that.
This page is a self-contained rap rivalry, with nearly all of the shirts devoted
to M.C. Hammer and Vanilla Ice. Clearly, M.C. Hammer was winning. There is a
lone appearance by Nelson on the Shannon Miller doppelganger. Ah, Nelson. I am
nothing if not honest on this blog, and I will admit that I still get excited in
the car when "Love and Affection" comes on. Yes, even 15 years later, I'll crank
up some Nelson. There is something about this page, however, that I find
particularly perplexing.
I looked through many
Christmas catalogs to make this countdown, and I saw a lot of trends represented
in clothing. I've seen everything from Muppet Movie jackets to New Kids On The
Block t-shirts to Spongebob Squarepants pajamas. The 1991 catalog offered me
something I didn't see in any other. Now, I had to reduce the above picture
quite a bit, so I don't know how much you can tell, but aside from the modeled
sweatshirts, everything else is an honest-to-goodness sweater with names and
catchphrases knitted right into them. It was like a compromise for parents and
daughters,
"You can't wear your M.C. Hammer sweatshirt! It's the church Christmas Eve
service, for crying out loud! You have to wear something nice!"
"Well,
I'm not putting on a dress, and you can't make me."
"We're going to be late! Look, just wear a sweater with a nice pair of
Dockers."
"Can it be my M.C. Hammer sweater?"
"Whatever!
Just get ready!"
A couple of the sweaters even had photo patches, so when you said "Ice Ice
Baby to the EXTREME", everyone knew exactly what you were talking about. I don't
recall ever seeing one of these in real life (though that doesn't mean I
didn't), nor do I recall seeing anything like this in any other catalog. It is a
lone example of early 90's marketing, submitted today for your approval along
with ankle-loop jeans, continued proof that, for whatever reason, we can't be
satisfied just wearing plain old jeans.
There it is - the 2006 Christmas catalog countdown. It was a blast for me, and I hope I can do it again (or something like it) next year. Tomorrow's the big day, so I wish everyone reading this (um...I guess that would be Mom) a wonderful holiday. The blog will be back in its regular format very soon, but until then, God bless us, everyone. Merry Christmas!
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